SEO Process
With major search engines (Google) updating their algorithm over
500 times per year, it is critical to remain both proactive and reactive
to these changes. As search engines algorithms are constantly changing
in order to attempt to make their results more relevant for users; sites
fall in and out of favour and must be continuously optimised in order
to continue to perform.
The three stage approach contains the following elements:
- SEO Audit: a technical audit of your website's code and content.
- Keyword Mapping: delivery of a keyword report targeted for your websites specific needs, target market, and industry sector.
- External Link-Building: main focus is to obtain quality one-way links from relevant and respected websites to turbo-charge our clients search engine rankings.
SEO Audit
In order to implement a coherent SEO strategy to maximise results, it is important to produce an audit of your website's current positioning. This SEO Audit will include both an on and off-page assessment of your strengths, weaknesses, and opportunities to drive your website further up the search results.Technical Review:
The technical review will look to see how we can improve the websites visibility within search engines by manipulating the code and content of the site. Search engines place a lot of value on originality, quality and relevance of textual content of the website together with the ease of accessibility for spiders to crawl the coding.Typical improvements: page titles, indexing issues, anchor text, alt text, image optimisation, sitemap optimisation, page load time, W3C Compliant.
Off-Site Factors:
The off-site review will investigate and analysis your influence, awareness, and authority over the Internet. The process will analyse the quality and quantity of external links pointing to your domain (focussing on deep linking), social media presence, and other digital marketing techniques.Keyword Mapping
In SEO, it is critical to select the right keywords for your organisation based on your website's content, target market, and company objectives. In theory, each individual page on your website should aim to target a specific keyword or keyword phrase to fully optimise the opportunities and return on investment.
The keyword mapping stage aims to identity the keyword opportunities available to the individual clients requirements. For example, a local mechanic will get a large selection of keywords connected to cars, garages, car maintenance and repairs. Within this stage, the delivery of a keyword report targeted for your websites specific needs, target market, and industry sector will be provided. These targeted keywords will be selected from Bough SEO's unique database that combines a number of factors including:- Monthly Global Search Volume
- Monthly Local Search Volume (i.e. UK/US)
- Average cost-per-click (CPC)
- No. of Competitors
- Strength of Competitors
External Link Strategy
Competitor Analysis
Our mission is to raise the online presence of your website significantly, giving you a competitive but fair advantage in your industry sector. To facilitate our clients in becoming a recognised leader and authority within their marketplace, Bough SEO can provide a thorough competitor and market analysis.This analysis will aim to identify any preceding market gaps that you have missed, and provide any major opportunities for your website in the future. The competitor analysis will include several components including;
Site Analysis - A comparative analysis looking at on-page optimisation factors that could have given your competitors an edge in search engine results pages over your website. These factors could be elements such as html coding, internal link architecture, sitemap optimisation, title tag improvements, use of micro-formats, or any other viable SEO factor.
Traffic Analysis - An analysis to determine the traffic sources of your competitors. This analysis will help you seek new potential opportunities for your website, and provide insights into competitor marketing activities, and on-line presence.
Keyword Analysis - A thorough keyword analysis to highlight the specific keywords that your competitors are targeting, currently compete for, and are gaining website visits from. This analysis can be split into geographic regions.
Link Analysis - A thorough analysis to determine your competitors current external linking strategies by bringing together all their recent and historical links. Bough SEO can provide you all the external links that your competitors have gained, and then will help you establish an external linking strategy, which could include seeking cross-linking opportunities.
PPC Analysis - The PPC analysis will highlight your competitors advertising spend via the Google Adwords platform. The data can provide you with information on competitors marketing spend, and how they are seeking website visits and from what areas.
Feature Analysis - The feature analysis will look into a number of specific features and functionality of their website. The analysis will bring together a comparative analysis of any cutting-edge technology,new features, widgets, tools, social media presence, or online promotions that your your competitors might be gaining traffic from.
Internal Link Analysis
Surprisingly, the internal link architecture of websites is one of the most powerful, yet unused search engine optimisation factors. A solid internal linking structure not only improves the search rankings but also the online experience for your website users; so it has a double benefit. Bough SEO will conduct a full internal linking analysis that will aim to answer the following questions:
Are you wasting links to non-commercial pages?
Is your link architecture optimised for search engines?
Are you cannibalising your external link strategies?
Do you use the "no follow" tag correctly?
Do you use the "no follow" tag correctly?
How can I improve the power and rank of my most valuable pages?
Are you wasting links to non-indexed pages?
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