Search Engine Optimization

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft). SEO can be divided into two main areas: off-page SEO (work that takes place separate from the website) and on-page SEO (website changes to make your website rank better). This tutorial will cover both areas in detail! Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO.

Off-page optimization deals with improving a site's visibility by manipulating off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, so off-site factors have become an integral part of any successful SEO strategy.

• Off-Page work Report
  

• Directories                                Click Here for High PR Sites
• Social Bookmarking
• Blog Writing
• Blog comments
• Forum Posting
• Article Posting
• Search Engine Submission       Click Here for High PR Sites
• Press Release                            Click Here for High PR Sites
• Classified
• RSS, Feed Submission               Click Here for High PR Sites
• Link Building
• Social Site Page Creation and many more.....
  
  

  • Rank Report

  A rank report is maintained under this section. Rank related to the keywords are generated in different search engines and maintained to Rank Report sheet.

  In off-page Seo our main task is to create back links. In all above tasks we submit our site url and data related to our site.

On-page optimzation includes the improvement of a website's visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in the code and content of the site. Search Engines still consider the phrase "Content Is King", so they place a lot of value on originality, quality and relevance of textual content.

All the work which directly reflect in our site comes under On-Page Seo. Under this we do following tasks-

• Meta Data Creation
• Keyword Generation
• Alt Image Tags
• Headings
• Sitemap (ROR, XML, HTML,) Creation and Updation
• RSS Creation and Updation
• Google Analytic Code creation and Updation
• Bing/Yahoo Site Authorisation Code Updation and many more...

Data Sheet also maintained for On-Page Seo work. A Checklist status also maintained for On-Page Seo. The following tasks comes under this-

Check List On-Page seo report : Click image to zoom

Mozilla Firefox is SEO Friendly web browser. For Seo we need some special softwares like RoboForm and some add-ons for browser like google number, bing number, yahoo number etc.

Robo Form is used to fill data to different sites form. Data is placed in this software and it is filled over different sites by clicking robo form button which is already generated over the browser's tool bar after installation. It can be easily used.

Robo Form is available at following link:

•  Download Robo Form
•  Installation Robo Form

Search engine number is used to find ranking: For this you may use Seoquake too.You may use following links and install add-ons :-

First install Greasemonkey

•  Click Here Greasemonkey

• Google Number :  Click Here
• Bing Number     :  Click Here

 

How Search Engine Works ?

Search engines perform several activities in order to deliver search results:-

• Crawling - is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).
• Indexing - is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
• Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
• Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser. 

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

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